The East Line Lumber Company of James Bemis operated a series of contracts mills along the tracks of its East Line & Red River railroad. One of the mills was located just south of Avinger, in Cass County, at Orr's Switch in 1889.
By 1890, the company was in the hands of George W. Brown. A deed of trust to James Niblett, Jr., from Brown Lumber Company revealed that the sawmill plant was located two miles southwest of Avinger on five acres of the S. A. Orris farm.
Brown integrated steam tram roads into logging operations by building a rail line into the pineries eleven miles west of Jefferson. Five years later the company was tramming along Alley Creek. In 1898, Brown Lumber Company contracted with W. E. Singletary, Jr., to have Singletary provide his cut to Brown Lumber.
Very little of the social and material culture of this sawmill community has been researched. George W. Brown, the company president, lived in Avinger and served as its postmaster from 1898 to 1902. He also operated a large general store in town, which may have served as the primary branch of the company commissary.
At the turn of the century, W. G. Ragley and Sam Bennett along with George Brown had sawmills operating at or near the Switch, which would have generated a population of several hundred. The Brown company plant was located next to that of the W. G. Ragley Lumber Company operation there. Brown proceeded Ragley in establishing a sawmill at Ragley, in Panola County.